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Navigating Manitoba senior care

Self and Family Managed Care in Winnipeg: using public funding with a private agency

Self and Family Managed Care lets some families direct their own home care funding rather than accepting an assigned schedule. It offers more control, and more administration.

Published August 6, 2026Updated August 6, 2026

What is Self and Family Managed Care?

Self and Family Managed Care is an option within the WRHA Home Care Program with two versions. Under Self Managed Care the client takes responsibility for coordinating, managing, and directing their own non-professional services. Under Family Managed Care a family member takes that responsibility on their behalf.

The difference from standard home care is who is in charge. In the regular programme, WRHA decides who comes, when, and to do what. Under this option, the funding follows the assessment but you direct how it is used, within the terms of a contract with WRHA.

It suits people who want continuity and control and have the capacity to administer it, whether that is the client themselves or an organised family member. It suits nobody who is already overwhelmed, because it adds real paperwork to a situation that is usually already difficult.

Who qualifies for Self and Family Managed Care?

You must already be a WRHA Home Care client and eligible to receive attendant or homemaker services, and you must meet the standard home care criteria: Manitoba resident, registered with Manitoba Health, needing help with daily living or health services, needing it to stay safely at home, and needing more than existing supports provide.

The order matters. This is not an alternative route into home care for someone who has never been assessed. You go through the normal WRHA Home Care assessment first, and this becomes an option afterwards.

WRHA also notes that the programme covers people living in their own home, an apartment, or an assisted living facility, which is worth knowing if your parent has already moved into a retirement residence and you assumed public funding stopped at the door.

How do you apply?

If you are already a home care client, ask your Home Care Case Coordinator about Self or Family Managed Care. If you are not yet a client, start with the WRHA Home Care Intake Line on 204-788-8330 and go through the standard assessment first.

It is worth asking about explicitly rather than waiting for it to be offered. Families frequently tell us they had been receiving standard home care for a year or more before anyone mentioned this option existed.

Go into the conversation with a clear sense of what you want it to solve. "We need the same person every morning and the rotating staff is distressing my mother" is a concrete reason that the coordinator can work with.

What responsibilities does the family take on?

WRHA requires managers to keep a separate bank account for programme funds, arrange backup services when the regular caregiver is unavailable, meet the client's needs as set out in the WRHA contract, and, if directly employing staff, take on employer obligations including Canada Revenue Agency registration and payroll deductions.

Read that list again before choosing this route, because the last item is the one that catches people out. Directly employing a caregiver makes you an employer in the full legal sense, with payroll deductions, remittances, and record keeping attached to it.

The backup requirement is the other underestimated one. When your caregiver is sick, on holiday, or simply does not turn up, arranging cover is your problem rather than the health authority's. For a client who cannot safely be alone, that is a serious ongoing obligation.

None of this is a reason to avoid the programme. It is a reason to be honest with yourself about who in the family is realistically going to do it, every week, for as long as care is needed.

Can the funding be used with a private agency?

Yes. WRHA states plainly that you may choose to hire an agency to provide the funded home care services, or you may choose to directly employ your own staff. Using an agency keeps the control the programme offers while moving the employer obligations off the family.

This is the part most families do not know, and it changes the calculation considerably. The choice is not simply between accepting the standard programme and becoming an employer. There is a middle option where you direct the care and an agency handles recruitment, screening, payroll, training, and cover.

We should be clear about our interest here: we are one of the agencies families can choose for this, so treat this as an interested party telling you the option exists rather than telling you which agency to pick. Ask any agency you consider how they handle Self and Family Managed Care specifically, because it involves invoicing and record keeping that fit the programme's requirements.

What are the trade-offs compared with standard home care?

You gain control over who provides care and when, which usually means far better continuity. You take on administration, backup cover, and financial record keeping. Standard home care asks nothing of you administratively but gives you no say in staffing or scheduling.

For a person with dementia the continuity argument is often decisive on its own. A familiar face arriving at a predictable time is not a comfort so much as a clinical advantage, and rotating strangers through the home can genuinely worsen distress and resistance to care.

For a family stretched thin, the administrative load is the decisive factor in the other direction. There is no shame in concluding that you do not have the capacity for it, and hiring an agency under the programme is a legitimate middle path precisely because it splits the difference.

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